If you are a blogger or internet marketer chances are that you could use some more traffic to your website.
After all, more traffic = more money.
Or does it?
The reality is that traffic by itself is worthless. You can write an article that gets over 50,000 visitors from StumbleUpon…but all those visitors will do you almost no good. Why?
Because you don’t need traffic, you need an audience. You want engaged readers who will share your posts, subscribe to your email list, and buy your stuff. And all the untargeted traffic in the world isn’t going to do that.
So how do you go about getting targeted traffic? It’s simple, but it certainly isn’t sexy. Here’s the formula:
- Create awesome content.
- Share your content with people who will like it.
“Ah, but it isn’t that simple!” You say.
Of course it’s that simple! The problem is that we try to over complicate everything. This is just an excuse to not take action. We get confused because there are all these different methods for sharing your content with the world. it is so easy to lost in a sea of all the different tactics that we fail to do anything at all.
With that in mind, I’m going to share just 3 of the many methods you can use to get your content out there so you can start drawing in more traffic. Just do these 3 things and you will be off to a great start.
Sharing your awesome posts using social media is one of the easiest things you can do. There are probably thousands of plugins that will automatically post your content to your various social media profiles, and you should be using them. Social marketing isn’t exactly my strong point, but I can at least do that much, and it does help.
One method I’ve had some success with is sharing my new posts with some well targeted LinkedIn groups. I simply look for groups that are a good fit for my content, and when I publish an article I push that little button at the bottom of the post to share it with those groups.
This starts a new discussion in the groups, with a link to my site in the topic. I usually get a few comments from doing this.
Document Sharing Sites
There are hundreds of sites where you can upload free eBooks, pdfs, slideshows, and other types of digital content in exchange for a link back to your site.
Many people create junk documents and upload them to these sites willy-nilly expecting to get some kind of reward. The truth is that you want to focus on creating quality content for these sites just as much as you would for your own site. If you do a good job, once people find your content there they will want to visit your site to see what else you have to offer.
The best part is that you can outsource the uploading of these documents for cheap. You can easily find people willing to upload your content to these sites for $5 on Fiverr.
I’ll have to admit that I haven’t attempted this method to scale, but it is probably one of the best traffic generation methods out there. I plan to start using this soon and will report on it in a future post. The key here is, as always, to create quality videos that help people solve their problems.
If you have any tips for generating more traffic and building an engaged audience, I’d love to hear about it in the comments section below.